Cultural and Social Innovation Management: Innovative thinking and Execution of Mobility 

With the recent developments in the field of social innovation, more projects involve arts practitioners. The use of arts elements in social services has transformed from painting classes in traditional community centres, to cross-sector collaborative initiates with exciting and innovative approach. How can these arts+social innovation projects harness the creative and influential power of art? As project managers or administrators, how can we initiate cross-sector innovation, communicate and collaborate with stakeholders from social, arts and cultural background, and leverage the aesthetics of arts elements for social impact? 
 
This introductory course of four classes starts with the theory of cultural management systems and extends to the latest developments in social innovation projects and social enterprise management. At the same time, it elaborates and analyses the operation execution and social impact measurements in selected cross-sector initiatives in recent years. Ideal for arts administrators who are interested in understanding social innovation approach, or for change makers in the social enterprise and social innovation sectors who are interested in incorporating elements of arts and culture into their services. 

  

Lesson 1 What ARE we managing?

1.1 From Arts Management, Cultural Management, NGO Management to Social Enterprise Management

1.2 Stakeholders’ map: Funders, partners, beneficiaries

1.3 Project Management for our sector: good practices sharing

1.4 Startup mindsets: Vision and Mission

1.5 First Hand Case Study: Oxfam Hong Kong Poverty. Full-time exhibition (arts for social sector: public education)

1.6 Course Learning & Final class presentation explained

 

Lesson 2 Social Design, a business?

2.1 What is Social Innovation?

2.2 NGO VS Social Enterprise VS Corporates with a good will

2.3 The Social Landscape who’s who

2.4 The roles of managers/ administrators (what it seems, what we actually do)

2.5 First Hand Case Study: JC Arts Make SENse (artists and social workers)

 

Lesson 3 What is trending in the sector?

3.1 Social Impact Measurement and SROI

3.2 Co-creation process and cross-sector collaborations

3.3 Social Media: personal brand vs announcement board

3.4 CSR, SDG, ESG etc

3.5 Funding applications and mindsets (arts vs social)

3.6 First Hand Case Study: Rolling Books (Theory of Change, funding escalation)

 

Lesson 4 Ethnography, starting from you

4.1 Multicultural and Inclusive vision

4.2 Digital skills for us administrators

4.3 First Hand Case Study: Multi-sensory Reading Experience, Interior Sketch Series (Publishing, Collaboration)

4.4 Final class presentation: 5 minutes each

Tutor
James Chong  

Graduate of the first Profession Certificate in Arts Management course at the Hong Kong Art School (2002), James is a seasoned arts administrator and a social entrepreneur specializing in cross-sector collaboration. From writing theatre critics to managing bookstores and restaurants; from a safety supervisor in the construction industry to organizing public education activities in international NGO, he later established a social enterprise to promote reading experiences. He secured multiple social impact funding and participated in numerous social innovation projects with art and cultural elements. He published a multi-sensory audio description picture book “The Gift Beyond”, which won the Best Publication Award in the “Children and Youth Category” of the Hong Kong Publishing Biennial Award 2023. He graduated with a Master degree in Anthropology from the Chinese University of Hong Kong in 2020, he taught “Social Work and Social Entrepreneurship” class at Hong Kong College of Technology, and he is currently teaching Digital Creativity and Cultural Management courses in Master of Cultural Studies at Lingnan University. 

 

James Chong
Period 16 November to 7 December 2024 (every Saturday) 
Time 3:006:00pm  
No. of Lesson 4 
Fee HK$2,790  
Level Beginner 
Language Cantonese supplementary with English 
Course Code  ASSC-488B-R 
Age 16+  
Entry Requirement N/A  
Venue 10/F, Hong Kong Arts Centre